Review Workshop Notes

 

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ABOUT THE PRESENTER

For two decades Dr. McKenzie-Mohr, an environmental psychologist, has been incorporating scientific knowledge of behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his writing, workshops and consulting. He has provided training internationally for over 30,000 environmental program planners.

 

Fostering Sustainable Behavior

1- and 2-Day Workshops in Community-Based Social Marketing

Led by Dr. Doug McKenzie-Mohr

Sponsored by Rio Tinto|Kennecott and the University of Utah
**This workshop was held in the Spring of 2008.
To review detailed notes from this SPRING 2008 workshop, click Here.

Dr. Doug McKenzie-Mohr is a world-renowned environmental psychologist who has developed community-based social marketing as an effective tool for positive change. His approach was recently profiled in the article Monkeying with the Message in Plenty Magazine. A recent article by John Tierney in the New York Times discusses the power of social norming for energy conservation, one example of this approach.

 
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